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This web page had the following on the homepage, "Sunday, October 26th, 2014." We saw that the web page said " Well be preparing hundreds of boxes for immediate shipment to." It also said " And we need your energy and enthusiasm! No experience is necessary! Help us reach our goal of 20,000. 3,130 raised so far, 16,870 to go! For a 1-hour shift on Sunday, October 26th, 2014. Learn more about the Afya Sortathon. Read about past participants experiences, what inspires them, and why we all love to sort! Find out about Fundraising." The header had Online as the highest ranking optimized keyword. It is followed by Viral, Fundraising, and Software which isn't as ranked as highly as Online. The next words sortathon.afyafoundation.org uses is Walks. Walkathons was included and will not be seen by search parsers.